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Digital Clones, a new social paradigm ?
And the mammoth costs to deploy AI Models
Welcome to The Alignment ! Where we help you understand what’s happening in the world of AI without any of the jargon or bs.
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Here’s what we have lined up for you today -
Digital Clones, a new social paradigm ?
Hundreds of millions of dollars to deploy large AI models
ChatGPT and Automobiles
Coca-Cola's latest commercial

Connection is at the heart of every human relation. Today, people feel more isolated than ever. The advent of generative chatbots is giving rise to the possibility of digital clones. These chatbots can take on the personalities of famous people, fictitious characters, companions, role models and interact with you as if a real person is talking to you on the other side of the interaction.
This is as much a social phenomenon as it is a technological one. One that is being touted as potentially helping people build more powerful social connections. But is that really true ? Only time will tell.
If you think anyone can build ChatGPT then you’re probably wrong. In fact, deploying ChatGPT was no small task for Microsoft and OpenAI. Microsoft’s supercomputer that power’s OpenAI’s experiments is a collection of many thousands of NVIDIA GPUs which costs hundreds of millions of dollars to run. These are needed because the compute required to train the massive AI models being trained is on a scale that has not been reached before.

This is why OpenAI has further raised $10 billion from Microsoft to power these supercomputing efforts. So while there is an entire revolution happening in the software industry because of AI, a parallel evolution is happening in hardware.
Mirosoft’s Azure division is already working on more sophisticated supercomputing setups that leverage the latest A100 Tensor Core GPU technology from Nvidia. As these AI models are adopted by the masses, compute demands are going to rise exponentially.
Moore’s law will continue to get stress tested and it’s very likely we will see a new hardware computing paradigm emerge.
We are reaching the point of mass commoditisation of ChatGPT (and GPT3.5), and nothing could be a testament to that than General Motors reportedly working on a ChatGPT powered voice assistant. ChatGPT has opened an entirely new communication interface paradigm touching every single industry.
GM Vice President Scot Miller made it very clear that the virtual assistant will be used beyond just enabling voice commands for drivers. And could be used to interact with the driver to communicate other vital information like car maintenance, vehicle diagnostics etc.
“This shift is not just about one single capability like the evolution of voice commands, but instead means that customers can expect their future vehicles to be far more capable and fresh overall when it comes to emerging technologies”
Microsoft and GM have a long term partnership in place and the latter uses the Azure platform to power Cruise’s (GM’s self driving subsidiary) self driving efforts.
Around the industry -
Students to be expelled if caught using ChatGPT, AI software at Chinese University of Hong Kong, new guide reveals
AI-driven fintech Candidly nabs $20.5M Series B to help consumers ‘crush debt’
Visual GPT - ChatGPT that understands and produces images
Product Watch Clipdrop -
Copy-Paste real life objects into the digital world.
Clipdrop is StabilityAI’s (creators of stable diffusion) first acquisition and has 15 million users.
Coca Cola and Generative AI, a match made in heaven.
Coca Cola’s latest commercial was partially created using Stable Diffusion (can you guess which parts ?) and it looks stunning. They also have a partnership in place with Bain that is going to use OpenAI’s technology for marketing purposes.